The Athlete Factory

Connectus ingenuity ensures 60 countries view tournament

International rugby 7s enjoys a huge following worldwide, and with teams such as England, South Africa, Ireland, France and the USA all taking part at the Athlete Factory international 7s tournament in Chester, a US production team wanted to film and stream the tournament worldwide.   

Former British Lion and Managing Director of The Athlete Factory, Phil Greening was tasked with securing a robust and secure internet connection to ensure the live streaming of all games and interviews to a worldwide audience of over 500,000 viewers. 

“At first, we were told there was no way it could be done. The tournament was to be  filmed and streamed globally by a US company, and they needed everything in place to be able to deliver the production.”

Phil Greening

With training well underway, the teams, hotels, flights and local transportation all booked,  it was essential the technical challenges be resolved quickly, ensuring a quality production could be streamed in real-time to the hundreds of thousands of viewers worldwide.

The Athlete Factory, which is a world-class training and coaching facility, decided to engage Connectus to see if they could resolve the broadcasting challenges.

On reviewing infrastructure, Connectus designed and deployed a robust gigabit-capable point to point link and business broadband service all within 48 hours of the order being received. This provided the necessary platform for the US broadcaster to stream live from the event.

Phil Greening was delighted commenting 

“ At first, we thought it would not be possible, but Connectus pulled out all the stops to make it work. We streamed live to over 60 countries which were amazing. They are ultra-professional and will always go the extra mile for you. I can’t thank them enough!”

Connectus additionally provided telephone and remote support services for the duration of the tournament with no reported incidents for the entirety of the event despite poor weather conditions and record rain-fall in Cheshire for the time of year.

“We were delighted to help with the event.  We approach every challenge with a “can-do” attitude, and once we assessed infrastructure properly and spoke with all parties involved, we were able to design an appropriate solution so a global audience could enjoy the event.”

Roy Shelton, CEO of Connectus


Managed and owned by British Lions legend Phil Greening, The Athlete Factory is a world-class training and coaching facility for anyone serious about their health, fitness or sport, from the first time gym goer to the elite sportsperson.

Through their elite sport experience, The Athlete Factory, offers a unique approach to body transformation and training goals, with expert programming, conditioning and coaching  delivered in an exciting environment.


Connectus Business Solutions Limited provides innovative technology via collaboration with our clients, enabling them to create a compelling, sustainable and competitive advantage. Via our Full Fibre network, we can provide a full range of connectivity services including GigaBit business and mission critical connectivity to a wide range of SME, Enterprise and Government clients throughout the UK.